Legal
Privacy policy
Last updated 18 May 2026.
1. Who we are
Kartapay (kartapay.co.uk) is operated by Best Business Loans Ltd, registered in England and Wales, company number 16833937, registered office Cust Hall, Toppesfield, Halstead, Essex CO9 4LL. Best Business Loans Ltd is the data controller for personal data collected through this site.
2. What we collect
- Lead form data you submit on quote pages: business name, contact name, email, phone, turnover band, finance or payments type, business sector. Optional fields are noted on the form.
- Companies House lookup data when you use the company search field. We query Companies House and display match results in the form; we do not store the search query.
- Analytics data if you accept cookies: anonymised page views, country, device type, scroll depth, click events. We use Google Analytics 4 and Microsoft Clarity. Without consent, no analytics cookies are set and no analytics data is collected (Google Consent Mode v2 default-deny).
- Server logs from Cloudflare: IP address, user agent, request URL. Retained for security and abuse prevention; not joined to lead form data.
3. Why we collect it
- To contact you about the quote you requested, and to introduce you to the UK-licensed acquirer, payment facilitator, or FCA-registered lender best suited to your enquiry.
- To improve the site content (which pages help, which do not).
- To meet our legal and regulatory obligations (Companies House verification of UK trading business, anti-fraud checks).
4. Who we share it with
Lead data is shared only with the UK-licensed acquirers, payment facilitators, or FCA-registered finance lenders relevant to the product you requested. We disclose the name of the partner on the form before you submit. We do not sell data to general lead aggregators. Analytics data is processed by Google and Microsoft under their respective terms.
5. How long we keep it
Lead form data: 24 months from your last interaction. Analytics: per Google Analytics 4 default (14 months). Server logs: 30 days.
6. Your rights
Under UK GDPR you have the right to access, correct, delete, restrict, or port your personal data, and to object to processing. To exercise any right, email [email protected]. We respond within 30 days. You can also complain to the Information Commissioner's Office.
7. Cookies
Detailed cookie list and consent controls: cookies policy.
8. Changes
If we materially change this policy we update the "Last updated" date above. Continued use of the site after a change indicates acceptance.